Managing partners

The people you'll actually talk to.

If you book a call, you'll speak with one of the partners on this page. Look us up before the call. That's why this page exists.

[HEADSHOT: JP, to spec · chest-up, same background and lighting as everyone]

JP Middleton

Founder & Managing Partner

JP built Gym Members Now from a basement into an agency with over $25 million in verified sales in 7 years. He has worked with 2,000+ gym owners and the biggest franchise systems in fitness. At StartGrowSell.AI, he hands partners the playbook and coaches them until it works.

Read his full story

[HEADSHOT: Andy, to spec]

Andy Gunlock

Partner

Andy owns 149 Anytime Fitness locations as of August 2026, making him the second largest owner in a chain of 5,800+ clubs. He has operated gyms for two decades and tracks every number to the day. He was JP's client for two years before becoming his business partner four years ago. He merged his then 36 gyms with another owner's 30 and sold to private equity. The same play StartGrowSell.AI runs with agencies.

Pending: Andy's sign-off on the deal references before launch

[HEADSHOT: Richard, to spec]

Richard Britos

Managing Partner

Richard runs partner selection at StartGrowSell.AI: the one-to-one calls that decide who we take on. [ONE CONCRETE FACT: deals closed, years in sales, or background] If you applied, he's likely the first partner you'll talk to.

Pending: Richard's sign-off on his final wording

One call. No pitch.

Apply below and one of the partners on this page will get on a one-to-one call with you.

Apply for a call